BRAND MOVES
The funding rounds, deals, and market forces moving capital — and beauty’s next winners.
FEBRUARY 2026
- 2026-02-17 - RHODE EXPANSION PUSH: Hailey Bieber Signals Scale Ambitions
- 2026-02-17 - GQ SHAKEUP: Adam Baidawi Named Global Editorial Director
- 2026-02-17 - 9 Best Creams for Dry Hands That Repair and Protect
- 2026-02-16 - The 'America’s Next Top Model' Documentary Proves the Series Was Always Doomed to Hurt Us
- 2026-02-16 - Your Glam Deserves These Next-Level Lighted Makeup Mirrors
- 2026-02-16 - 7 Best Eyelash Curlers for a Longer, Lifted Look
- 2026-02-16 - Is the New Estée Lauder Double Wear Foundation Better Than the Original?
- 2026-02-15 - 7 Best Korean Toner Pads That Hydrate, Soothe, and Prep Skin
- 2026-02-15 - Blink, and You’ll Miss Ulta’s National Lash Day Sale
- 2026-02-14 - The Spring Haircut and Color Trends of 2026 Have Us in Our Gentle Era—With Photos
- 2026-02-14 - 5 Best Hair-Dryer Brushes for Your Easiest At-Home Blowouts
- 2026-02-14 - 9 Best Korean Cleansing Oils for a Hydrating, Makeup-Melting Cleanse
- 2026-02-13 - Calls Rise for Peter Thomas Roth Boycotts Amid Release of Epstein Emails
- 2026-02-13 - Teyana Taylor's Bell Bob Is a Major Departure From Her Signature Hairstyle - See Photos
- 2026-02-13 - 11 Best Body Lotions for Mature Skin That Help Firm and Smooth
- 2026-02-13 - Yes, Your Sensitive Skin Can Handle These Gentle Exfoliators Without a Worry
- 2026-02-12 - Kourtney Kardashian Just Brought Back the Accent Nail — See Photo
- 2026-02-12 - Hailey Bieber Paired a Low-Key Bob With a High-Glamour Gown—See the Photos
- 2026-02-12 - 8 Best Tinted Moisturizers for Mature Skin With a Smooth, Radiant Finish
- 2026-02-12 - The World’s Rarest Fragrances Live in a Shopping Plaza in Lake Tahoe
- 2026-02-12 - These Exfoliating Pads Are Low Effort and High Glow
- 2026-02-12 - Miracle Knots Give You Salon-Level Boho Braids At Home
- 2026-02-11 - The Best Beauty Looks Seen at New York Fashion Week
- 2026-02-11 - Cardi B Just Announced She's Launching a Hair Brand—Watch the Video
- 2026-02-11 - 9 Best Brow Gels for Gray Hair to Enhance Color and Texture
- 2026-02-11 - Hands Down, the CNP Laboratory Propolis Lipcerin Is the Best Lip Mask I’ve Ever Used—Review
- 2026-02-11 - FYI, TikTok: Classic Fragrances Like Chanel No. 5 Are Not “Grandma Perfumes”
- 2026-02-11 - 10 Best Korean Body-Care Products That Deliver Smooth, Glowy Skin
- 2026-02-10 - Dark Romance Is the Season’s Hottest Beauty Trend—With Photos
- 2026-02-10 - 12 Best LELO Sex Toys in 2026 for All-Over Pleasure
- 2026-02-10 - The First Aid Beauty Bronze + Glow Drops with Niacinamide Are So Good People Will Think You Just Got Back From Vacation—Review
- 2026-02-10 - Our Favorite Gourmand Perfumes Prove That Sweet and Sophisticated Go Hand-in-Hand
- 2026-02-10 - The SIDIA Solid Perfume Is the Chicest Fragrance I’ve Ever Owned—Review
- 2026-02-10 - Julia Fox Looks Like a Living Doll In These Ringlets—See the Photos
- 2026-02-10 - 8 Best Korean Sunscreens With Lightweight, Fast-Absorbing Formulas
- 2026-02-09 - 8 Best Shampoos and Conditioners for Gray Hair to Boost Shine
- 2026-02-09 - These Are the Best Korean Nail Trends of 2026–With Photos
- 2026-02-09 - A Perfect Tan in Two Hours? This Mousse Delivers
- 2026-02-09 - Lady Gaga's Super Bowl Makeup Honored Puerto Rico
- 2026-02-09 - Megan Thee Stallion's New Italian Bob Is Bellissima
- 2026-02-09 - How Bad Bunny’s Super Bowl Performance Destroyed Latina Beauty Stereotypes
- 2026-02-09 - Kim Kardashian's Super Bowl Bangs Are Unexpectedly Romantic—See the Photos
- 2026-02-09 - Cardi B Just Wore the Ultimate 2000s Emo Girl Beauty Look—See the Photos
- 2026-02-08 - Bad Bunny's Super Bowl Dancers Provided Endless Beauty Inspo
- 2026-02-08 - These Tubing Mascaras Are All Length, No Smudge
- 2026-02-08 - 9 Best Azelaic Acid Serums for Acne, Redness, and Uneven Skin Tone
- 2026-02-07 - Yes, Sulfate-Free Shampoos and Conditioners Are Worth the Switch
- 2026-02-07 - 12 Best Korean Eye Creams for Fine Lines, Puffiness, and Dark Circles
- 2026-02-06 - Fragrance Is All About Comfort and Escapism in 2026
- 2026-02-06 - Chanel Valentine's Day Gifts So Good, You’ll Want to Keep Them Yourself
- 2026-02-06 - Keke Palmer Is Channeling Hitchcock Glam With This Scarf and Makeup Combo — See Photos
- 2026-02-06 - That's Not Fabric On Margot Robbie's Dress—It's Human Hair. See the Photos
- 2026-02-06 - Taylor Swift Is a Full-On Brunette In Her New "Opalite" Music Video—Watch the Video
- 2026-02-06 - The Story Behind Olympic Figure Skater Alysa Liu’s Halo Hair
- 2026-02-06 - How TikTok's Tips for Facial Bloating Perpetuate Dangerous Beauty Myths
- 2026-02-06 - 11 Best Korean Moisturizers for Lightweight, Long-Lasting Hydration
- 2026-02-05 - Drew Barrymore Went Full Silver Fox With Her New Gray Hair
- 2026-02-05 - Your Curls Deserve a Protective Silk Bonnet
- 2026-02-05 - Dove Cameron Got Candid About Her Upcoming Wedding Glam
- 2026-02-05 - 7 Best Body Oils for Crepey Skin for Smoother, Firmer Skin
- 2026-02-05 - 9 Best Korean Essences That Boost Hydration and Glow
- 2026-02-05 - Dove Cameron Is Ready for Anything—Interview
- 2026-02-04 - I Never Thought I’d Be Wearing a Toupee at 46, But Here We Are
- 2026-02-04 - Gabrielle Union Is Back In Her Bob Era
- 2026-02-04 - Dry, Flaky Skin? These Hydrating Sunscreens Smooth and Soothe Right Away
- 2026-02-04 - Looking for Luxury Makeup? Head to a Chanel Beauty Boutique
- 2026-02-03 - Martha Stewart's Brigitte Bardot Updo Is Her Sexiest Look Ever - See Photos
- 2026-02-03 - Chappell Roan's Makeup Artist on Her Prosthetic Nipple Pasties for the Grammys
- 2026-02-03 - Margot Robbie Paired the Fanciest Dress With the Most Casual Glam—See the Photos
- 2026-02-03 - 10 Best Eye Shadows for Mature Skin That Glide, Blend, and Never Crease
- 2026-02-02 - These BB Creams Are a Makeup Minimalist’s Dream
- 2026-02-02 - Chappell Roan's Nipple Ring Dress and the Absurdity of Instagram's Nudity Censorship
- 2026-02-02 - Demi Lovato's Outline Manicure Is the Coolest Inspo for Short Nails
- 2026-02-02 - Hailey Bieber Mixed 4 Nail Polishes Just to Match Her Grammys Manicure to Her Lipstick—See the Photos
- 2026-02-02 - This Is Your Exclusive First Look at the Hair and Makeup in the “Wuthering Heights” Movie
- 2026-02-01 - The Best Beauty Looks at the 2026 Grammys
- 2026-02-01 - Years Later, These Are Still Our Favorite K-Beauty Best of Beauty Award Winners
- 2026-02-01 - 8 Best Serums for Aging Skin That Target Dryness, Fine Lines, and Wrinkles
JANUARY 2026
- 2026-01-31 - Wedding Hair and Makeup Ideas From Allure Editors—With Photos
- 2026-01-31 - 10 Best Hyaluronic Acid Serums That Deliver All-Day Hydration
- 2026-01-31 - Romanticize Your Routine With the Products in the February Allure Beauty Box
- 2026-01-31 - 11 Best Concealers for Mature Skin for Smooth, Bright Coverage
- 2026-01-30 - Behold, the French Manicure Trends of 2026
- 2026-01-30 - Pat McGrath Labs’ Bankruptcy and the Double Standard of Black Luxury Beauty
- 2026-01-30 - 8 Best Silk Pillowcases for Silky-Smooth Hair
- 2026-01-30 - Chappell Roan Got the Most Millennial-Coded Bob of All Time
- 2026-01-30 - 7 Best Drugstore Foundations for Mature Skin for Smooth Coverage
- 2026-01-29 - Sensitive Skin? Kojic Acid Might Be Your New Brightening Solution
- 2026-01-29 - I’m 98 and I’ve Had 3 Facelifts—Here’s What I Learned
- 2026-01-29 - The Pros and Cons of Swan Beauty's $795 AI Beauty Mirror
- 2026-01-29 - Margot Robbie's Random Hair Ribbons Bring the Whimsy—See the Photos
- 2026-01-29 - 10 Best Foundations for Mature Skin to Smooth Texture and Blur Lines
- 2026-01-28 - Deer Print Nails Are the Cozy Manicure Taking Over This Winter
- 2026-01-28 - Chappell Roan's Jewel-Encrusted Cat-Eye Nails Are a Gothic Glam Dream — See Photos
- 2026-01-28 - Everything We Love About K-Beauty, Curated Into One Box
- 2026-01-28 - Kate Middleton's Side Braid Is Surprisingly Simple—See the Photos
- 2026-01-28 - 11 Best Face Moisturizers for Every Skin Type and Concern
- 2026-01-28 - 6 Best Blurring Primers for a Soft-Focus Finish
- 2026-01-27 - 10 Best Salicylic Acid Serums for Acne, Blackheads, and Beyond
- 2026-01-27 - Martha Stewart Insists Yet Again That She's Hasn't Gotten Plastic Surgery
- 2026-01-27 - Hailey Bieber's Rosewater Chrome Nails Are a Sweet Hint of Spring — See Photo
- 2026-01-27 - I'm Swooning Over Margot Robbie's Long, Romantic Waves—See the Photos
- 2026-01-27 - We Tried Crown Affair’s First Curl Product on 3 Different Hair Textures
- 2026-01-27 - The Risks of Lip Lifts That You Don’t See on Instagram
- 2026-01-27 - 10 Best Lipsticks for Older Women for Smooth, Even Color
- 2026-01-26 - Pat McGrath Labs Filed for Chapter 11 Bankruptcy
- 2026-01-26 - Vanessa Hudgens Combined Cat-Eye and Polka Dots for a Hyper-Trendy Manicure
- 2026-01-26 - 7 Best Lip Masks for a Soft, Plump, and Flake-Free Feel
- 2026-01-26 - 8 Best Crepey Skin Treatments to Improve Texture and Firmness
- 2026-01-26 - Katseye On The Grammys, Their New Laneige Campaign, and Their Next Move
- 2026-01-26 - Cardi B's Pastel Hair Is a Breath of (Minty) Fresh Air—See the Photos
- 2026-01-24 - The Case for Buying Your Vitamin C Serum at the Drugstore
- 2026-01-24 - Our Favorite Drugstore Shampoos Make Our Hair Look Expensive
- 2026-01-23 - 7 Piercings Everyone Will Be Getting in 2026—With Photos
- 2026-01-23 - Barcode Nails Are the Latest South Korean Trend Taking Over Our Feeds
- 2026-01-23 - Harry Styles Wound Up at the Pope's Election Because He Was Getting a Haircut Nearby
- 2026-01-23 - Beauty Brands Are Glamorizing Cigarettes Again
- 2026-01-23 - Demi Lovato's Dolphin Skin Nails Are Nothing Short of Slick — See Photos
- 2026-01-23 - 7 Best Face Oils for Mature Skin to Target Dryness and Wrinkles
- 2026-01-23 - The Blurred-Lip Trend Is 2026’s Answer to 2016 Matte Lipstick
- 2026-01-23 - 11 Best Korean Skin Care for Dry Skin to Get Lasting Hydration
- 2026-01-22 - The Algorithm Has Troye Sivan Contemplating Plastic Surgery
- 2026-01-22 - 11 Best Shampoos and Conditioners for Dry Hair to Get Softer, Shinier Strands
- 2026-01-22 - Theralogic RetinA Anti Wrinkle 3D Ampoule Is Great for Those With Sensitive Skin—Review
- 2026-01-22 - 7 Best Eyebrow Pencils for Gray Hair, According to Makeup Artists
- 2026-01-22 - Kim Kardashian's Teased-Up Hair Is So Fran Fine—Watch the Video
- 2026-01-21 - 10 Best Shampoos for Itchy Scalps That Offer Fast Relief
- 2026-01-21 - Dessert-Themed Beauty Products Are Booming Because of Diet Culture
- 2026-01-21 - Amazon Is Home to Our Favorite K-Beauty Products
- 2026-01-20 - Bella Hadid Braids Say We're Doing Pippi Longstocking Chic for 2026 — See Photo
- 2026-01-20 - Rihanna's Top Knot and Red Lip Are Making Me Nostalgic for 2012 — See Photos
- 2026-01-20 - Lady Gaga Reinvented Her Signature 2010s Hair Bow for 2026—See the Video
- 2026-01-20 - 11 Best Eczema Creams to Soothe Skin, According to Dermatologists
- 2026-01-20 - Yes, Your Feet Deserve a Dedicated Cream
- 2026-01-19 - 9 Best Moisturizers to Use With Tretinoin for Less Redness and Irritation
- 2026-01-19 - 8 Best Moisturizers for Mature Skin to Target Dryness and Wrinkles
- 2026-01-18 - These Toothpastes Are One-Way Ticket to a Bright Smile
- 2026-01-18 - Our Favorite Serum Concealers Are Peak Skin-Care-Infused Makeup
- 2026-01-17 - 9 Best Barrier Repair Serums for Dry, Irritated, or Sensitive Skin
- 2026-01-17 - Yes, Dentists Actually Recommend Using LED Whiteners at Home
- 2026-01-16 - The Top Natural Hair Trends of 2026 Prioritize Low Tension
- 2026-01-16 - Invasive Melanoma Cases Have Risen Almost 50% Over the Past Decade
- 2026-01-16 - The Algorithm Convinced Me I Wasn’t Beautiful—Then I Paid an Artist $800 to Paint Me
- 2026-01-16 - The Mitchell and Peach English Leaf Body Soufflé Is the Ultimate Two-in-One—Review
- 2026-01-16 - Fake a Full Night’s Sleep With Levitate Beauty’s Hydrogel Under Eye Masks—Review
- 2026-01-16 - Martha Stewart Traded Her Signature Blonde for a New Mocha Mousse Hair Color
- 2026-01-16 - The Paul Mitchell Super Skinny Serum Makes Any Style Look Polished—Review
- 2026-01-16 - Hailey Bieber's Midnight Blue Nails Are a Total Winter Mood—See the Photos
- 2026-01-16 - Bouncy Skin Starts With These Collagen Creams
- 2026-01-16 - 10 Best Retinal Serums for Smoother, Firmer, and Brighter Skin
- 2026-01-15 - Megan Fox's Melting Crystal Ball Manicure Is So Freakin' Magical — See Photos
- 2026-01-15 - Is the Backlash to Facial Conformity Finally Upon Us?
- 2026-01-15 - Blake Lively Wants You to Ditch Your Conditioner for the Blake Brown Beauty Fundamental Nourishing Mask; Here’s Why—Review
- 2026-01-15 - Selena Gomez's Bronze Nails Make It Feel Like Summer in January—See the Photos
- 2026-01-15 - Your Fragile Hair Deserves Better Than a Bath Towel
- 2026-01-15 - We’ve Reached Peak LED Mask
- 2026-01-15 - These Facial Self-Tanners Always Leave a Radiant, Streak-Free Glow
- 2026-01-14 - Did North West Get Another Dermal Piercing?
- 2026-01-14 - Don’t Be Intimidated by the Tarte Cosmetics Sculpt Tape Contour Wand—It’s Easier to Use Than You Think—Review
- 2026-01-14 - Kylie Jenner Dunks Her Face in a Special Ice Bath Before Getting Her Makeup Done
- 2026-01-14 - Kate Hudson and Goldie Hawn Are Mirror Images With Matching Beauty Looks
- 2026-01-14 - Dior’s Beauty Products Feel as Luxe as They Look
- 2026-01-14 - Love Layering Your Scents? Start With These Body Lotions
- 2026-01-13 - The Hair-Care Trends of 2026 Are About Getting More Bang for Your Buck
- 2026-01-13 - The Obagi Medical Hydrate Facial Moisturizer Is the Perfect Face Cream for Winter—Review
- 2026-01-13 - 7 Best Nail Strengtheners for Tips That Can’t Catch a Break
- 2026-01-13 - 7 Best Retinol Hand Creams to Improve Texture and Dryness
- 2026-01-12 - The Millennial Side Swoop Was All Over the Golden Globes Red Carpet
- 2026-01-12 - Allure Shopping: Discover New Hair, Skin Care, and Makeup Products
- 2026-01-12 - Pamela Anderson Is Officially Done With Red Hair — See Photos
- 2026-01-12 - Why Kendall Jenner Calling It "Baby Botox" Is Dismissive
- 2026-01-12 - Hailey Bieber's Silver Cat-Eye Nails Absolutely Glow From Within—See the Photos
- 2026-01-12 - Selena Gomez's "Velvet Noir" Nails Are Equal Parts Goth and Glam—See the Photos
- 2026-01-12 - The Best Pregnancy Skin-Care Products, Per Derms Who Are Moms
- 2026-01-12 - 9 Best Pheromone Perfumes We’re Actually Sold On
- 2026-01-11 - The Best Beauty Looks at the 2026 Golden Globes - See Photos
- 2026-01-11 - Skip the Splurge—These Under-$30 Hair Masks Are Even Better
- 2026-01-10 - Fiery Orange Is the Winter Nail Trend We Didn't See Coming
- 2026-01-10 - No Touch-Ups Required With These Drugstore Lip Stains
- 2026-01-09 - Bangs Are Getting Bolder in 2026
- 2026-01-04 - 10 Best Eye Creams for Wrinkles to Smooth, Firm, and Brighten
- 2026-01-04 - Jones Road Is Rethinking Makeup With Skin-Care-Forward Formulas
- 2026-01-03 - 5 Top K-Beauty Trends of 2026, According to an Expert
- 2026-01-03 - 8 Best Scalp Exfoliators That Break Down Buildup and Flakes
- 2026-01-02 - These Nourishing Oils Make Ragged Cuticles Look Brand-New
- 2026-01-02 - 9 Best Retinol Eye Creams to Target Crow's Feet and Sagging
- 2026-01-01 - Upgrade Your 2026 Routine With the Products in the January Beauty Box—See What’s Inside the Box
- 2026-01-01 - 7 Best Humidifiers for Dry Skin for Year-Round Hydration
- 2026-01-01 - 9 Best Drugstore Body Washes We've Tested That Don't Cost More Than $20
- 2026-01-01 - 12 Zodiac Signs: Dates and Personality Traits of Each Star Sign
DECEMBER 2025
- 2025-12-31 - Dua Lipa's Rainbow Confetti Nails Are Ready to Celebrate the New Year — See Photos
- 2025-12-31 - 9 Best Foundations for Dry Skin to Get Your Skin Through Winter
- 2025-12-31 - Curls Looking Limp and Lifeless? Try a Protein Treatment
- 2025-12-30 - 9 Best Cleansing Oils That Won't Leave a Trace of Makeup Behind
- 2025-12-30 - 8 Best Eye-Tightening Creams for Puffiness and Fine Lines
- 2025-12-29 - 9 Best Hair Straighteners for Impossibly Smooth Strands
- 2025-12-29 - Out of Thousands of Face Serums, These are the Ones Our Editors Swear By
- 2025-12-28 - Yes, Drugstore Self-Tanners Actually Deliver Believable Glow
- 2025-12-27 - 9 Best Toners for Dry Skin for a Deep (Yet Gentle) Clean
- 2025-12-27 - Your Nighttime Routine Called: It Wants These Relaxing Shower Steamers
- 2025-12-26 - Jennifer Lopez's Hair Had a Very Coquette Christmas — See Photos
- 2025-12-26 - Brown Skin Deserves These Bold, Fade-Resistant, and Never-Ashy Blushes
- 2025-12-26 - 10 Best Hair Treatments for Damaged Hair for Strength and Shine
- 2025-12-25 - Cancel All Your Plans—These Robes Are Too Cozy to Take Off
- 2025-12-24 - Base Coats Are the Foundation of a Flawless Manicure
- 2025-12-24 - 11 Best Brow Growth Serums for Thicker, Healthier Brows
- 2025-12-23 - The Curl Pattern Chart Is Long Overdue for an Upgrade
- 2025-12-23 - Eye Shadow Creasing by Noon? Prep Your Lids With Primer
- 2025-12-23 - These Drugstore Lipsticks Are All Glam Without the Guilt
- 2025-12-22 - 6 Nail Color Trends That Are Taking Over in 2026